The local company, Red Star Merchandise, had worked with and supported Cville Pride for years, but the company that prints its hats, Hanover, Pa.’s Legacy Athletics, sent an email saying it would not do the work because it aims to “keep a positive connotation to the brand” and part of that process is “avoiding doing any products with custom logos that might be deemed as controversial, political, offensive, etc.”Ī look at Legacy Athletics’ website shows the company specializes in college and casual custom clothing and hats. So Green was shocked when they attempted to get hats printed with their logo, a borrowed version of Equality North Carolina’s “Y’all means All” icon, and the distributor for a longtime local vendor said they wouldn’t do the work. She said the event runs on a shoestring budget, but it thrives because of the community and the support they get from vendors. Green and a small cadre of Charlottesville locals started the first Cville Pride six years ago.
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